MSME Digital Maturity Navigator
A free, confidential digital maturity check for your business
This short assessment looks at how your business uses digital tools across payments, marketing, e-commerce, government services, and responsible device use — then gives you a personalized, plain-language report with practical next steps.
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Who this is for
Built for African micro, small, and medium businesses — whatever you sell and wherever you sell it. Retail counters, farms, workshops, and service businesses all use digital tools differently, and the assessment reflects that.
How it works
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1
Answer a short set of questions
About 10–15 minutes, covering your business profile and how you use digital tools day to day.
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2
Get your Digital Maturity Score
See where your business stands overall, and how you break down across five key areas.
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3
See what's holding you back
Network, cost, skills, or rules — the assessment identifies your biggest day-to-day friction.
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4
Get practical recommendations
Plain-language next steps based specifically on your results — not generic advice.
Understanding your maturity level
Every business lands on one of five levels, based on its overall score. Here's what each one means.
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L1
Basic Connectivity
Digital tools are used only occasionally, mainly to get by day-to-day, rather than as part of how the business is run.
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L2
Emerging Digital User
Some digital tools are in use, but they are patchy and not yet connected to each other or to a consistent routine.
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L3
Operational Digital Business
Digital tools are a regular part of daily operations, though there is still room to connect them more fully across the business.
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L4
Integrated Digital Enterprise
Digital tools are well embedded across most areas of the business and are actively used to make decisions.
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L5
Strategic Digital Enterprise
Digital tools are central to how the business competes and grows, connected across payments, marketing, sales, and compliance.